Haute Couture welcomes Bouchra Jarrar




Couture – a word ever so casually used when wanting to explain the intricate detail in fine garments and the highest of finishing quality. What a lot of us fail to know however, is that Haute Couture is a term protected by law under the Chamber of Commerce and industry of Paris, France. Certain criteria need to be met, some of which are:

–       Certain number of original models each season
–       Created by permanent designers
–       Handmade and bespoke models
–       Minimal number of people employed in the workshop

The official members of the Syndical Chamber of Haute Couture are (Official members are French Designers) – Adeline Andre, Atelier Gustavolins, Chanel, Christian Dior, Christophe Josse, Franck Sorbier, Givenchy, Jean Paul Gaultier, Maurizio Galante, Stéphane Rolland.

Foreign members (Non-French Designers) Armani, Elie Saab, Versace, Valentino, Giambattista Valli.

Of Morrocan origin and based in Paris, Bouchra Jarrar has been awarded the title of an official member of Haute Couture alongside other 15 master artists in the field. Only after seven seasons, hard work with both Balenciaga and Jean Paul Gaultier have allowed Jarrar to push forward in the man-eats-man world of fashion with precision.

The Fall ’13 collection is based on minimalism, solidity with colors such as black, white and beige; alongside deconstructive design and shape.

Congratulations to Bouchra – Welcome to the world of Haute Couture.

Photo Credit: style.com



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