Adidas – A celebration of equality through diversity


adidas 2

One of the most exciting things about the fashion world is when big brands decide to take on collaborations with individuals that are not usually associated as the “fashion gurus” of the industry.

We are all very much aware of the collaboration between Adidas and Pharrell that has been going on for several seasons now. I remember when the three striped superstar sneakers were the must have a couple of years back and have since then been on the top of the list of sneaker favorites for many of us out there.

However, this time there is an added twist and advantage to the newly released collection under the name of “Supercolor Superstar Pack”; which includes the brand’s signature sneaker in 50 of the boldest monotone colors.

The idea behind this new release is that “every shoe is treated exactly the same, all colors are equal. No matter what color you choose, you can be part of Supercolor. Choose your color.” – Pharrell

I am opting for either the light pink, light blue or light green color; haven’t really made up my mind yet. Can’t wait to get my hands on my pair! Which color best represents you?



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